To be a blogger and do blogging isn’t as easy as people think. You write a post and hit “publish”- but after you’ve published your content you also need to get people to read it and of course help them in any kind of way.
When I first started this blog I would publish my posts and that would be it. I had no idea how to grow my audience. I just hoped that eventually, my potential readers would just “find” me.
In today’s post, I’m sharing a few ways that have helped in a way to increase my audience.
POST MORE FREQUENTLY
This is my number #1! I noticed that my traffic started to grow substantially once I started posting more frequently. If YOU write more that will not only keep your readers coming back, but it’s also great for bringing organic search traffic to your blog- Google gives higher priority to websites with new and fresh content.
With that being said always go with quality over quantity. Don’t post crappy content, for the sake of posting. It all depends on the type of content you create. I know some of my favorite bloggers post only once in a month, but when they do the audience simply loves it.
WRITE SHAREABLE CONTENT
Pinterest and Facebook send me a ton of traffic. Pinterest alone refers tens of thousands of new visitors to my blog, on weekly basis.
So what does “shareable content” mean? It means creating content that is somehow helpful to your readers. If they find it helpful or useful in some way, they’re much more likely to share it with others, pin it for future reference or bookmark it. Analyze your posts, see which ones get the most hits, what are some things you often get asked about? What are your strengths? Focus on that. You also need to make sure that your content can be easily shared with others- installing “share” buttons like Pinterest, Twitter and Facebook are crucial.
CONNECT WITH OTHER BLOGGERS
As your audience grows, responding to each and every comment can be a bit overwhelming. Nowadays, it usually takes me a few days to catch up with comments on my blog but interacting with other bloggers and readers is what makes blogging so special. It lets you build a relationship with your audience and grow your blog’s community. Commenting is not just about “plugging in” your blog link- they should always be meaningful and bring some value to the conversation. Getting a ton of traffic is great, but engagement is worth a lot more.
Your blog design should be easy to navigate. When I visit a blog for the first time, one of the first things I want to know is the blogger’s name- so make sure that it’s visible somewhere right away. If you have several categories on your blog, make sure that it’s easy to navigate and search through those as well. If you want people to comment, you also have to make it easy for them to do. Last year I switched from Blogger to Disqus and I love it. I’m getting a lot fewer spam comments and don’t have to moderate them anymore- which saves me a ton of time.
PROMOTE OLD POSTS
Don’t let all that great content get buried! Reference your older content whenever it’s appropriate, always link within your posts. Re-share it on Pinterest, Facebook. Some of the most popular posts on my blog, are ones that I’ve published years ago. They still continue to bring me traffic, on regular basis.
Be consistent and stay patient. Most of the emails I receive say “I’ve been blogging for x amount of time, but it seems like no one’s reading my blog. What am I doing wrong?” Truth is, growing your blog is a lot of work, but one thing that will definitely help you is being consistent- with your content, images, posting schedule. This doesn’t mean that you shouldn’t try new things it means that you should pay attention to things like your analytics. Which posts are most popular? What type of content does your audience seem to enjoy the most? Whatever you blog is about, make sure it’s something you love, otherwise, you’ll get bored easily.
Bottom line is, blogging is a lot of work. If you want to expand and grow your blog, you have to put in the work. This doesn’t mean that you have to spend every single free minute you have working- if you’re smart enough you can have a blog, a job, AND a life.
What are some of your favorite ways to grow traffic and promote content? I’d love to share them with me!
The Glitter Chic